While big companies are doing big things in the world, we small businesses have a lot of value too. If you’re able to support the independent shops, small businesses, artists and makers you come across, here are some of the unique benefits and positive impacts they’ll be able to offer you.
1. Unique and specialised artisan products
I think you’re much more likely to find one-of-a-kind products from small businesses than the big ones. We create things that are personal and unique – a part of our journey and a result of the skills we’ve developed over many years. Many artisan creators take more time to craft their products too, with an attention to detail that gives you a superior quality item.
2. Boosting your local community
Have you had that feeling recently when you buy from a small business? When you know you’re contributing directly to the local community – and not just the people behind those businesses, but their local suppliers, galleries, market stalls and high street spaces as well. It’s lovely to feel you’re adding to the local economy and spirit of an area by supporting a small business.
3. Encouraging creativity and originality
Having their own small business means entrepreneurs and artisans can showcase their talents authentically. So by supporting them, you’re encouraging a more diverse marketplace of delightful and unique ideas. From innovative products to beautiful creations, we get fresh perspectives and the chance to own pieces that inspire more joy than something off a production line. That’s how I feel anyway – I love the creativity we can bring into everyday life.
4. Human connections and great customer service
Small businesses care about their customers and strive to provide excellent service. They take the time to understand your needs and offer a personal touch that’s hard to find from larger businesses. When you buy from a small business, you're not just another transaction – you’re joining a supportive community that values your satisfaction and wants to see you return. I love receiving emails from my customers on how they love their purchases and the personal touch I’ve added to their orders, such as handwritten postcards and freebies.
5. The environmental benefits
Many of us small businesses prioritise sustainability and eco-friendly practices. They often use local suppliers, reduce waste, and choose environmentally friendly materials. Buying from them means you contribute to a greener future and support businesses that care about the planet.
When you order from me, depending on the products, they’ll either come in no packaging or wrapped in compostable sleeves. I use FSC certified stock and 100% recycled cardstock for my paper products, envelopes, packaging slips, and backing boards for prints. I have a sustainability page if you want to learn more about steps I’ve taken to make my business as eco-friendly as possible.
Supporting small businesses goes beyond making a purchase
We also get to invest in our communities and make a positive impact. When you choose to buy from small businesses who care about the world, you get to support creativity, local economies, personalised service, and the environment. So, the next time you need a product or service, consider the incredible benefits of supporting small businesses in your local area or online, if you’re able to. Together, we can create a thriving and vibrant marketplace that supports people and brings us together.