Christmas time is coming! Every year I try to shop with small businesses for presents for my family and friends. Christmas is always a critical time of year for small businesses, so here are my tips on how to support them over Christmas, and all year round, of course!
Buy from them
The simplest and most direct way to support small businesses is to buy from them rather than from big businesses that mass produce their goods. When you buy from a small business, an actual person does a little happy dance.
Store their business cards
When you get their business cards via an order or stalls, remember to keep their business cards safe so you can look them up whenever you need to buy gifts. I keep and organise all of the business cards I’ve picked up all these years and go through them every time I needed a gift. It certainly helps me to shop small rather than relying on the high street shops you see every day.
Retweet their tweets, share their Facebook page, regram their Instagram pictures and bring them up in your blog or better yet, when you see your friends. Keep them in the know that you are supporting them by tagging them and using their dedicated hashtag if there is any.
Share your purchases
Take pictures of your purchases from small businesses and share on them on social media. Word of mouth exposure on social media helps small businesses a lot, helping to build their brand and creating sales. Don’t forget to tag appropriately!
Let them know
A person (or a team) behind a small business sometimes needs encouragment and a boost of confidence, so show them that they are being acknowledged and loved. It doesn’t take long to pop them a short email expressing your love for their creations. You can even send them a quick tweet too! Don’t be shy – they will truly appreciate it.
Engage with them
Especially on Instagram, where engagement matters. If you can, comment and engage. Tag your friends you think will like the certain products. It is easy to forget that (I am guilty of this!) but try to quote retweet instead of just retweet, or do both! Facebook makes it difficult for small businesses to reach their audience so make efforts to visit their page and comment on their posts.
Do you have more tips? Share in the comments! I’d like to know your favourite small businesses too :)