My last stall with Northern Craft went really well, in fact it proved to be the most successful stall I have ever traded at. I was surprised and so pleased. I was always wondering why I never had as successful a trading day as my first ever stall with Camberwell Arts but I finally overtook my personal best with my Northern Craft stall. Growing my business is paramount so I have been reflecting on why it was a success – I made three changes to my stall and I have no doubt they made a huge difference to my fortune on the day.
New card reader
I made an impromptu decision to buy a card reader few days before the market, which arrived just in time – minutes before we left for Leeds! I printed out a ‘we accept cards’ sign and placed it at eye level on my stall. I didn’t miss out any sales from people that liked my products but didn’t have the cash, because they could simply pay by card – and contactless too! And when I looked at my sales figures the next day, card sales accounted for two thirds of my sales, both in terms of revenue and number of individual purchases. I think this may be the biggest reason why this stall was successful.
More greeting cards
People love greeting cards. My card display rack was always quite bare in the past, and this time I had more greeting cards, enough to completely fill the display rack. I ran a 4-for-£10 offer and my cards flew off the shelves.
Add more height to my stall
I had a bit of height in my previous stall by arranging some framed art on boxes, but I eventually decided they are not tall enough! So I invested in three wooden boxes from IKEA and stacked them up. I think my stall looked a lot more exciting than before. I filled the boxes with some Observers’ books, notepads, and a framed original (which I sold!) I know it made a difference as there were positive remarks about them from the visitors.
Northern Craft market had such a great attendance with really engaged visitors and a buzzing atmosphere (with a bar on the floor below!) which definitely contributed to my stall success. Their promotion before the event was effective too. The (very reasonable) stall fee has turned out to be worthwhile in the end.
I said getting a new card reader may be the biggest reason why this stall was successful and it will be interesting to see if it is still useful when I do more markets between now and Christmas. I have four or maybe five markets lined up, including Northern Craft in October!
I hope you find my notes useful. I have written my market tips in those posts if you haven’t read yet:
Have you sold your products in the market before? How do you make it a success?